Search Engines Can Help You to Get More Traffic… If You Do It Right | SEO done the right way|

INTRODUCTION TO SEO:

Search engines like Google, Bing or Yahoo can help you drive a lot of traffic to your web site. It is common knowledge that you use what is called SEO (SearchINTRODUCTION TO SEO Engine Optimization).

When you optimize your pages you have to make sure that you don’t overdo it.

Getting a direct match domain name is the easiest way to get a site on the first page within the first few results in Google. Well, unless you mess everything up badly.

Here is a bad example that I found. Somebody obviously wanted to rank for “1450LMT” which is the number for a Garmin Portable GPS Navigator.

Example of an over-optimized web site:

When you do SEO make sure that you do not try to trick Google by for example naming an unsecured file “shtml” and do not overdo the SEO efforts. In the case of a domain that is basically a number, you do not have to stuff that number all over again. One or two natural occurrences per page and you should be fine.

Another thing that is important: Social Signals. After the recent algorithm updates search engines pay more attention to social media. You do not have to spend all day on Twitter or Facebook in order to get a couple social signals. You can simply add a comment box to your web site.

Here is how it works based on the Facebook description:

Social Relevance:

 
Comments Box uses social signals to surface the highest quality comments for each user. Comments are ordered to show users the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.

Distribution:

 Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when she posts a comment, a story appears on her friends’ News Feed indicating that she’s made a comment on your website, which will also link back to your site.

Friends and people who like the Page can then respond to the discussion by liking or replying to the comment directly in the News Feed on Facebook or in the Comments Box on your site. Threads stay synced across Facebook and on the Comments Box on your site regardless of where the comment was made.

The mobile version will automatically show up when a mobile device user agent is detected. You can turn this behavior off by setting the mobile parameter to false. Please note: the mobile version ignores the width parameter, and instead has a fluid width of 100% in order to resize well in portrait/landscape switching situations. You may need to adjust your CSS for your mobile site to take advantage of this behavior. If preferred, you can still control the width via a container element.

You can simply take the code and put it on any web page and you are all set to get social signals and with that the love from the search engines. It’s also very interesting to see how your visitors react to your content. You can use this to fine-tune your content and adjust exactly to what your visitors want.

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