How to Dominate Google in 2019

You've officially experienced it… SEO is getting to be increasingly hard.

Over the long haul, it takes more time to rank and you need to spend more cash to get the outcomes you need.

Be that as it may, you can hardly wait always to get results. Furthermore, you must choose the option to use SEO as a strategy since every other person is doing it.

All in all, what would it be advisable for you to do?

All things considered, the principal thing you have to do is change how you consider SEO. SEO isn’t only about rankings. To be honest, I don’t even track them for my site. It’s about getting the right kind of traffic.

You know, the visitors who are ready to buy.

Along these lines, rather than showing you how to rank for focused head terms, which will be considerably progressively troublesome in 2019, I'm going to separate an equation that will give you a lot quicker outcomes and deals in this ultra-aggressive condition.

And best of all, I am going to break it down into 4 steps as I know you don’t have the time to do everything.

Here's the 4-advance SEO procedure you ought to follow in 2019:

Step #1: Attract clients before they are prepared to purchase

The most costly watchwords to follow are purchaser goal catchphrases. You know, the ones where somebody types in a watchword and is prepared to burn through cash without a second's pause.

And that will always be the case. Not just from an SEO standpoint, but even a pay per click standpoint.

So, what should you do… not go after these lucrative keywords?

Of course not. More so, you have to go after them no matter how long it takes to rank. You just have to be patient.

But in the short run, other keywords have similar search patterns and they aren’t as lucrative and they are more so informational related. In which individuals are doing some exploration before they purchase.

So how would you discover the catchphrases that aren't as focused that have a comparable pursuit design?

You use Google Correlate.

Here's the manner by which it works…

Suppose you are selling whiskers oil however you realize the term is focused and will take you much longer to rank for than you have.

What would be a good idea for you to do?

With Google Correlate, it will demonstrate to all of you of the terms individuals look for on Google that has a comparative pursuit example to the expression "whiskers oil."

As such, consider it Google Trends backward. With Google Trends, you type in an inquiry and it demonstrates to you how well the term performed after some time. With Google Correlate, you get a rundown of inquiries that have a comparative pattern example to the fundamental catchphrase you need to rank for.

At the end of the day, in the event that you know the expression "facial hair oil" will cause a deal, Google Correlate will show you other terms that match the same pattern (some keywords will be relevant while others will not).

Type in “beard oil” or the term you want to rank for in Google Correlate. Then, shift series to -1 week or -2 weeks (which means it is negatively correlated), which means you will be given a list of terms.

Here’s what I got…


Google correlate
As you can see from the image above, people type in terms like beard products, best beard oil, beard balm, what is beard oil, and how to make beard oil.

If you write blog content that is super in-depth about those phrases, you’ll appeal to a similar audience. Some of those keywords may not cause a sale right away, but what we’ve found over and over again is that if you write content related to your main subject, a lot of your blog readers will come back within a few weeks and purchase.

That’s how most people generate their sales from content marketing.

And you don’t even have to write blog content, you can just create new landing pages targeting those new keywords.

And similar to how you put in -2 weeks as the shift series, you can turn it into a positive number and see what people search that is positively correlated:


positive
You’ll notice that searches for oils related to coughs have a similar search pattern to beard oil.

Most people who sell beard oil probably don’t think about offering oils for coughs, but if the oils are similar you can expand your offering fairly quickly without spending a lot of cash and create additional pay by making another line of Products.

Step #2: Land and extend

Everybody centers around positioning for new terms. However, there is an issue, it's difficult to rank for new terms.

Despite the fact that SEO has a tremendous ROI, it's a technique that requires tolerance.

Be that as it may, here is the thing, you can get results quicker on the off chance that you utilize the land and extend procedure.

Here's the way it works. Sign in to Google Search Console. Next, click on "execution" and you will see a rundown of terms that you as of now rank for:
Search Console Keywords
Then I want you to click on one of the most popular terms you already rank for and then click on pages. You should see a report that shows you the URL that ranks for the term on Google. You need this URL since you will adjust this page.
Presently I need you to take that term and put it into Ubersuggest. When the report loads, click on "Watchword Ideas" in the route. You’ll see a report that will look something like this:

ubersuggest keywords
You’ll see a laundry list of long-tail phrases… I want you to take the ones that are buyer intent related and add them to the page that already ranks for the head term.

When including the long tail phrases, ensure you alter your substance to be applicable to those watchwords. What's more, pick the ones that are exceptionally identified with your item or administration. Just stuffing them into your page without adjusting the content is spammy and won’t provide a good user experience to searchers.

What you will find is that because you are already ranking for the head term, typically you will shoot to page one within 30 to 60 days for the long-tail variation by adjusting your content. It’s a quick win!

But the key to this strategy is to pick the right longtail keywords. Don’t just look at traffic numbers, focus on terms that you know will cause a sale or a lead.

Step #3: Build a brand

Google has been placing more emphasis on brands. In other words, if you have a strong brand, you’ll rank faster.

When I started focusing on brand building, my traffic went from 240,839 in June 2016:

June traffic



To 454,382 in August 2016:
aug traffic
As the Ex-CEO of Google said:

"Brands are the solution, not the problem. Brands are how you sort out the cesspool."

In other words, if you want to succeed on Google in the long run, you have to build a brand. As your image develops, your inquiry traffic will also.

The best approach to screen your image development is Google Trends. Type in your image name into Google Trends just as a couple of your rivals to perceive how you are piling up.


google trends
Sadly, there isn’t a quick hack to skyrocket your brand. There is, however, a formula that works for both personal and corporate brands.

So, what is the formula?

You do something bold!

Sure people can tell you to blog, speak at conferences, run ads… but none of that helps you build a brand that has a loyal following because everyone else is previously doing likewise things (or attempting in any event).

In any case, what your opposition isn't doing is being strong. In the event that you need a brand like Tony Robbins or Apple, strong is the best approach.

So how would you accomplish something striking?

All things considered, lets first begin with an individual brand (despite the fact that I suggest that you manufacture a corporate one).

Do the opposite

When it comes to building a personal brand, you’ll have to take the opposite approach of most people in your space. Whatever is working for them won’t work for you.

No one cares for the copycat, especially when they are satisfied with the original solution.

In other words, if you do exactly what your competitor is doing no one will care to follow you.

Let me give you examples of how to do the opposite of your competition:

1. Genuinely help people – a lot of people blog and participate on the social web, but how many people take the time to respond to their community? Supposedly, under 1%. Simply take a gander at me. For a considerable length of time, I've reacted to remarks on my blog, Facebook, and even YouTube. I am so connected with my locale on LinkedIn that they regarded me as one of their Top Voices of 2018! Most people are too lazy to do this… doing the opposite has helped me build a connection with you. And if you are wondering why I do this it’s because when I started I had no money and people helped me. I’m just trying to do the same.                        
2. Writing 10x content – when I got into blogging, everyone was doing it. So I had to find a way to separate myself. I did this by writing in-depth guides… not those 5,000-word blog posts, I am talking about 30,000-word guides. On top of that, I spent money on the design so they would look beautiful.                                                                                                                                     
3. Creating video content – when I got into the digital marketing community, there were already large conferences that had thousands of attendees. I thought speaking at all of them would help my brand… and they did to some extent, but I was just another speaker. But very few people in my space were creating video content… so now instead of giving speeches at conferences, I give them on YouTube, Facebook, and LinkedIn. I’m able to reach more people without having to travel and the content lives on forever (and is available for free to everyone!).

That’s how I stood out from my competition and built a personal brand. And then I did it for years as brands aren’t built overnight.

If you aren’t sure how to do the opposite of your competition when it comes to your brand leave a comment and I’ll try and give you some ideas.

Now let’s go into building a brand for your company… It all comes down to one thing…

Be Bold:

No matter what you are selling online you have competition. It doesn’t matter if you are a B2B or a B2C business… you have competition, which means it is going to be hard for your brand to stand out.

So, how do you differentiate yourself?

You do so by being bold.

Let me give you an example. In the United States, there are tons of options when it comes to cell phone carriers. So how would you stand apart when everybody offers a similar telephone and aggressive valuing?

All things considered, T-Mobile isolated themselves by offering free Netflix, boundless information, and free-wandering. Furthermore, you don't need to be a major organization to accomplish something strong. When Zappos started selling shoes they decided to do a few things different. First, they offered a refund policy that lasted 1 year. Just think about that… if you return a shoe to them 12 months later, the chances are it’s out of style and they won’t be able to resell it.


Zappos
Then they decided to randomly upgrade their shipping. So instead of ground shipping, they would randomly upgrade you to 2-day or next-day air.

Furthermore, Amazon squashed their opposition the minute they revealed their Prime program. When it first came out, you would get free 2-day shipping on all Prime products for just $99 a year. What a ridiculously amazing offer.

Now that’s being bold!

Being bold doesn’t have to break your bank account. You don’t have to do anything like Amazon and T-Mobile… it can be as simple as providing amazing customer service when you are in an industry that’s known for terrible support.

If you are unsure of how you can be bold with your business, leave a comment and I will try and give you some ideas. Make sure you provide an overview of your business so I can give you halfway decent ideas. 😉

And of course, being bold won’t build your brand overnight (it takes years) but you should see growth each quarter. If you aren’t, that means you aren’t being bold enough.

Step #4: Build a better mousetrap

A mousetrap? Why would you want to build a mousetrap?

Link building is still important. Of course, Google is taking a gander at numerous different factors currently, yet third party referencing still assists with rankings.

But it is harder to build links than it used to be back in the day. Everybody is blogging… hell, there are more than 440 million web journals and over a billion in the event that you check Tumblr, Medium, and WordPress.com.

Truly, that implies there are more destinations to hit up and request a connection however everybody is doing that.
So how do you build links when everyone is getting those spammy emails asking for a link, such as the one below?


spammy links
You have to build a better mousetrap. Something so amazing that everyone wants to link to it without you asking for a link.

It used to be detailed guides but seeing 10,000-word guides that have fancy designs are more common these days than when I started creating them.

They still work, especially when it comes to brand building, but they just aren’t as effective when it comes to link building.

Same with infographics, they used to get tons of social shares and links (they still do to some extent), but they aren’t as effective as they used to be.

So what kind of mousetrap do you need to build? You could start with something that people are used to paying for.

For instance, the counseling firm Price Intelligently discharged a free investigation programming called ProfitWell.

With next to no advertising, they had the option to create 943 backlinks from 187 domains.


profitwell

I likewise did this with Ubersuggest.

ubersuggest apparatus

I invest more exertion into advertising, so I had the option to create 10,667 one of a kind backlinks.


ubersuggest joins

An incredible model in the shopper space (this would do ponders for web-based business locales also) is energized infographics. Everybody has seen infographics, so Aminagraffs chose to make their infographics vivified, which made them become a web sensation.

Here's a piece of their infographic that stalls how an engine functions.


motor

The best part is that the Amimagraphs organizer didn't do any advertising… the realistic simply spread. Indeed, even with no promoting, it created 751 backlinks from 136 areas and more than 200,000 visitors.


car backlinks
If you want to use old-school link building tactics, you can, they just won’t help you as much in 2019. So, get creative and build a better mousetrap.

When you build a good mousetrap, you may be worried about cost. But there is a different way to think about it…

How much would you be spending on marketing to get the same results?

People make fun of me for what I am doing with Ubersuggest and think it is silly that I can “lose” $150,000 or so a month. But if I had to buy the traffic that I get because of Ubersuggest it would cost me much more than $150,000. Even though my mousetrap is expensive, it is still cheaper than paid ads.

And you don’t have to go as far as me. Doing what Animagraffs is affordable. I paid $750 to create an animated infographic for me. I’m not sure what they charge these days, but I bet you can find someone on the web who will do it for a few hundred bucks.

Conclusion:

Instead of thinking of SEO in the traditional sense, I want you to shift your strategy.

Website optimization is just going to get more diligently, Google is going to consistently change their calculation in manners you dislike, but the one thing that is certain is the old way of doing SEO will get you results, just not in the timeframe you want.

So, follow the 4 steps above. They are unconventional, but the industry is so competitive and saturated that you have no choice but to think outside of the box.

So what other novel procedures would you say you are going to use in 2019?